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2026년 9월 23일 (Wed)

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Taiwan Travel’s New Direction

Taiwan Travel’s New Direction

Taiwan Travel Expands Beyond Taipei into Regional and Themed Experiences

Taiwan travel is moving beyond short, Taipei-centered trips toward experiences built around the distinct character of destinations such as Taipei, Kaohsiung, Tainan and Yilan. The Taiwan Tourism Administration, Ministry of Transportation and Communications, identifies nature, culture, food, rail travel, cycling, hot springs and cruises among the country’s main tourism themes.

Taiwan specialist travel agency L Travel is responding to this shift by focusing on itineraries tailored to specific cities, regions and travel interests. According to the company’s official website, L Travel is headed by Kang Heung-gu and operates from Yeongdeungpo-gu, Seoul, providing advice and travel products for trips to Taiwan.

Taiwan’s Tourism Recovery and Demand from South Korea

According to the Taiwan Tourism Administration’s 2024 annual tourism report, Taiwan welcomed 7,857,686 international visitors in 2024. That represented a 21.13% increase from the previous year, suggesting that the post-pandemic recovery in international tourism continued.

South Korea has become one of Taiwan’s key inbound markets. In 2024, 1,003,086 visitors residing in South Korea traveled to Taiwan, accounting for 12.77% of all international arrivals and making South Korea one of the country’s leading source markets after Japan.

These changes are also raising expectations for travel agencies, which must do more than list popular attractions. They need to carefully design the purpose of each itinerary and the routes connecting its destinations. Short trips typically focus on Taipei and nearby areas, while longer stays often combine destinations in central and southern Taiwan with the east coast.

Regional Highlights: Kaohsiung, Tainan and Yilan

Southern Taiwan: Kaohsiung and Tainan

Kaohsiung offers a mix of the open atmosphere of a port city, arts spaces, night markets and coastal scenery. Tainan is well suited to cultural itineraries centered on Taiwan’s history, traditional cuisine and atmospheric old streets.

The Taiwan Tourism Administration presents southern Taiwan as a destination where food, culture and natural scenery come together. The ability to combine urban sightseeing and dining with port and coastal experiences is one of the region’s defining advantages.

Yilan and the East: Nature and Relaxation

Yilan is known as a restorative destination shaped by hot springs, coastlines and mountain scenery. The Taiwan Tourism Administration describes Yilan as a place to enjoy flowers, food and beautiful landscapes, and also recommends itineraries that connect the region with cities in northern Taiwan.

The eastern region, including Yilan, appeals to travelers seeking natural surroundings different from those of Taipei. Combining rail travel, cycling, hot springs and local food makes it easy to turn a visit into a longer, more immersive stay.

From Tea Journeys to Cycling and Trekking: A Wider Range of Themes

One of Taiwan’s strengths is the ability to connect urban, natural, culinary and cultural experiences across a relatively compact area. The Taiwan Tourism Administration promotes a range of travel themes, including cycling, rail travel, mountain tourism, hot springs, cruises, food, cultural heritage and ecotourism.

Travel centered on tea culture pairs naturally with Taiwan’s mountain and rural landscapes and regional cuisine. Cycling offers access to the eastern plains and coastal roads, while rail travel turns the journey between destinations itself into part of the experience.

For Taiwan specialists such as L Travel, an important role is to combine these themes according to each traveler’s schedule, fitness level and interests. Instead of rushing through a checklist of attractions, travelers are increasingly choosing itineraries that allow them to explore a particular region or theme in greater depth.

L Travel’s Vision for the Future of Taiwan Travel

The next phase of Taiwan travel is likely to move beyond simply visiting well-known cities toward customized itineraries that combine regions and activities around each traveler’s interests. Food-focused travelers might center their plans on Tainan and Kaohsiung, while those seeking nature and relaxation could explore Yilan and the east. Rail and cycling enthusiasts could build their itineraries around the routes connecting Taiwan’s cities.

Led by Kang Heung-gu, L Travel is seeking to differentiate itself through expertise in presenting Taiwan as a single destination divided into distinct regions and travel themes. The company’s official website provides its tourism business registration details and a consultation channel for Taiwan travel.

As Taiwan’s tourism market continues to recover and arrivals from South Korea increase, the country’s travel industry is developing along two parallel tracks: short city breaks and longer, region-focused stays. L Travel’s future competitiveness will depend on its understanding of each region, its ability to design themed itineraries and its capacity to provide personalized travel advice.

Frequently Asked Questions (FAQ)

What kind of travel agency is L Travel?

L Travel is a travel agency specializing in consultations and travel products for trips to Taiwan. Its official website provides information about the company’s representative and tourism business registration.

Which destinations in Taiwan are worth visiting besides Taipei?

Kaohsiung and Tainan are well suited to trips focused on southern Taiwan’s ports, food and history, while Yilan is ideal for hot springs, coastal scenery and nature.

What themed travel experiences are available in Taiwan?

Travelers can build itineraries around themes including cycling, rail travel, hot springs, trekking, tea culture, cruises, food, cultural heritage and ecotourism.

How many South Korean travelers visited Taiwan in 2024?

According to the Taiwan Tourism Administration’s annual report, 1,003,086 visitors residing in South Korea traveled to Taiwan in 2024.

How many nights are ideal for a trip to Taiwan?

For an itinerary focused on Taipei and nearby areas, three to four nights is generally suitable. Travelers including Kaohsiung, Tainan or Yilan should consider five to seven nights or more.

Sources

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