In the third week of June 2026, South Korea’s golf membership market remained broadly flat, with blue-chip clubs in and around the Seoul metropolitan area supporting prices overall
As buyers largely remained on the sidelines, the market developed along sharply differentiated lines depending on price bracket and region.
1. Price Trends and Divergence by Market Segment
The third week of June was marked by continued strength in high-end memberships with strong asset value and limited availability, while mid- and lower-priced memberships intended primarily for personal use saw modest adjustments.
- Ultra-high-end (KRW 1 billion or more): Prestigious memberships at Nambu CC, Namchon CC and East Valley CC remained firmly priced in the KRW 2.6 billion range, continuing to serve as a pillar of support for the market. Available listings remain effectively locked up, while strong pent-up demand from corporate buyers is providing a solid floor under prices.
- High-end (KRW 400 million to under KRW 1 billion): Shinwon CC and Hwasan CC held at around KRW 1 billion, while Asiana CC and Songchu CC also posted a firm-to-stable performance. Asking prices edged higher at popular clubs with easy access from the capital region, in part as corporations sought guaranteed weekend tee times.
- Mid-range (KRW 100 million to under KRW 400 million): The segment was mixed as buyers and sellers remained locked in a cautious standoff. Prices at clubs such as 88 CC remained stable, but some less-preferred clubs in outlying areas turned slightly weaker as listings emerged ahead of the monsoon and summer holiday seasons.
- Lower-priced (under KRW 100 million): Trading was driven primarily by individual end users. At Hanwon CC near Pyeongtaek, Gyeonggi Province, bargain hunters entered the market, prompting a modest rebound or a move into stable territory and helping prevent further declines.
2. Regional Summary
| Region [1, 5, 6, 7, 8, 9, 10] | Key trends and characteristics | Selected clubs |
|---|---|---|
| Seoul metropolitan area (central region) | Continued corporate buying focused on accessibility keeps the region at the center of the market | Buying interest lifted Suwon CC, while corporate demand for New Seoul CC remained stable |
| Yeongnam region (southern region) | Listings emerged and prices corrected, particularly among clubs that had risen sharply in recent months | Increased supply weakened Dong Busan CC and Busan CC, while Gyeongju Shilla CC held steady |
| Chungcheong and Gangwon regions | Performance varied by club amid seasonal factors and changes in usage rates | Bargain buying entered Radena CC, while Woo Jeong Hills CC settled into a stable range in the KRW 500 million bracket |
| Jeju region | Selective transactions ahead of the tourism high season gave way to stable conditions | Trading centered on premium memberships such as Blackstone Jeju, followed by a wait-and-see stance |
3. Market Outlook and Investment Strategy
- Take advantage of summer off-season benefits: Golf clubs are increasingly offering green-fee discounts and promotional packages during the summer season. Lower usage costs could help revive demand for rounds and, over the longer term, support a positive reassessment of golf memberships as assets.
- Widening divergence between clubs: The second half of the year is likely to bring an even sharper divide, with ultra-high-end memberships continuing to lead on the back of corporate purchasing power while mid- and lower-priced memberships remain broadly stable on end-user demand.
- Buying guide for end users: Rather than being unsettled by a short-term decline in transaction volume, buyers should first consider how effectively they can use the asset. Those waiting to buy may benefit from the summer off-season, when negotiating leverage is stronger, and selectively secure available memberships.
The golf membership market is becoming increasingly bifurcated, with prices moving according to each asset’s ability to hold its value and its practical utility. If you need more detailed information, including the latest price for a specific club you are considering or tax treatment when purchasing under a corporate name, please let us know.
