Bad Birdie unveils its Fall 2026 collection, featuring a new waffle line and seasonal prints
Bad Birdie is focusing more on golf lifestyle apparel and unveiled its Fall 2026 collection on July 29. The main feature of this collection is a new waffle franchise, a premium layering lineup designed for cool morning tee times and relaxed time after a round. It also features fresh seasonal prints inspired by the natural landscapes and desert vegetation of the Southwestern United States.
Waffle franchise: A new standard for the golf lifestyle
Bad Birdie’s new waffle franchise offers both comfort and style, even in cool weather. The fabric is a cotton blend with moisture-wicking properties, and it features a 4-way stretch for freedom of movement and shape retention.
For men, the collection includes hoodies and quarter-zip pullovers. For women, it features V-neck tops and skirts. These products are designed as versatile layering items that can be used not only for golf rounds but also in everyday wear.
Southwest-inspired seasonal prints and an expanded product lineup
The color palette for this collection was inspired by Southwestern icons, such as desert landscapes, cactus vegetation, and golf course terrain. It features deep tones like purple, dark forest green, and black iris, combined with earthy olive tones, and incorporates pink accents to express the unique character of Bad Birdie.
In addition to the waffle line, new seasonal prints have been added to the Core Performance, Ridge Performance, and Peak Performance polo shirts. The collection also includes lifestyle essentials such as hybrid joggers, graphic tees, oversized tees, and varsity crewnecks.
Expanding product lines for women and teenagers to enhance inclusivity
This collection features not only menswear but also womenswear and youth apparel, designed to meet the diverse needs of each segment. The women’s products offer new layering pieces, performance polos, and mix-and-match outfits, providing both technical performance and everyday versatility.
The collection is also available with a variety of accessories, including hats, socks, towels, and headcovers. The total price range for the products is from $72 to $120 USD.
Bad Birdie’s growth trajectory and brand philosophy
Bad Birdie is a modern golf apparel brand founded in 2017 by Jason Richardson. It entered the traditional and often restrictive golf apparel market with products that combine bold designs and functionality, and has quickly established a new standard in golf fashion.
Currently, Bad Birdie products are available for purchase at major retailers such as Dick’s Sporting Goods, Golf Galaxy, and FWRD, and can also be purchased directly from the official website, BadBirdieGolf.com.
Plans following the autumn collection
Bad Birdie plans to re-release its “Bad Elements” outerwear collection in mid-October. The collection consists of jackets and pullovers designed to withstand wind, rain, and low temperatures, and is designed to maintain both performance and style even in bad weather.
In August, the company plans to release “Tailgate Edition” products, which are officially licensed products of the University of Arizona, Arizona State University, and Washington State University.
Frequently Asked Questions (FAQ)
- Q. When was the Bad Birdie Fall 2026 collection released?
- Bad Birdie’s Fall 2026 collection was unveiled on July 29th, and the waffle franchise will be released beginning in late August. It is currently available for purchase on BadBirdieGolf.com, as well as at major retailers such as Dick’s Sporting Goods and Golf Galaxy.
- Q. What types of products does the waffle franchise offer?
- The waffle franchise offers a collection consisting of men’s hoodies and quarter-zips, and women’s V-neck tops and skirts with full-coverage lining. All items are made from a cotton blend fabric with moisture-wicking properties and feature 4-way stretch, providing both shape retention and freedom of movement.
- Q. What is the price range for the autumn collection?
- A. The price range for products in the Fall 2026 collection is $72 to $120 USD. The pricing for the waffle franchise falls within this range.
- Q. What is the design concept for the seasonal prints?
- A. The prints in this collection are inspired by desert landscapes, cactus vegetation, golf course topography, and Southwestern icons. The collection features deep tones such as plum wine, dark forest, and black iris, combined with olive-toned earth colors and pink accents.
- Q. When was Bad Birdie established as a company?
- A. Bad Birdie is a modern golf apparel brand founded in 2017 by Jason Richardson. The company has rapidly grown by offering products that combine bold designs with functionality, in the traditional and monotonous golf apparel market.
- Q. Where can I purchase the Bad Birdie product currently?
- Bad Birdie products can be purchased directly from the official website, BadBirdieGolf.com, and are also available at major retail partners such as Dick’s Sporting Goods, Golf Galaxy, and FWRD. In some areas, there are also Bad Birdie company-owned stores.
